Seek permanent existence and development of company through continued growth as well as company-wide stability under the essential aim,
“Let’s produce high quality with a positive and creative idea at a pleasant environment!” Through this mind, endow DAEAN a mission that it should create values
for customers, company members, and stockholders to function as a hub for social economic development, and further, to contribute to the well-being of global family.

Assurance and Enthusiasm

- A will to be committed to permanent existence and development of company with an attitude, ‘the development of company is
equal to each individual’s own development’, and through this commission, desire to create and share happiness.

- A mindset that all employees desire to maximize a voluntary and voracious brain activity (concept) to use it for management,
and try to achieve high performance (productivity).

- Mettle and Progressive Thought: Locate solutions with creative and challenging attitudes in order to achieve purposes.

Progressive Action

Any barricade can be broken to give way to the purpose achievement.

Creative Thought

Consider an operation from multiple views, and handle the
operation with a multi-lateral and creative idea.

Deeply Inspiring Customers

Customers are given inspiration beyond
satisfaction by the best products and services
of DAEAN’s own.

Positive Mindset

Have a positive mindset that all employees will
create and share happiness and grow together based
on mutual trust and respect between company-wide
all executives and employees.

Self Management

Have an ability of decision-making about each
one’s own life based on self-respect, and maintain
individual’s life peaceful and stable, the life including
mentally and physically healthy condition and
family life.